the reading

How Aura reads your style.

  1. 01

    A soft selfie

    Take a natural, makeup-free selfie. The kind you'd send a close friend.

  2. 02

    Six small questions

    Your city, weekend mood, favorite era, the accessory you reach for, weather, music.

  3. 03

    Your archetype, revealed

    One primary match plus two secondaries. Editorial deep-dive. Palette, hair, wardrobe, references.

36 aesthetics · 24 feminine · 12 masculine

One of these is you.

Clean Girl — dewy, post-makeup, quietly intentional
Clean Girl
Old Money — silent luxury, generations of restraint
Old Money
Coquette — ribbons, lace, a small wickedness
Coquette
Dark Academia — ink-stained, candlelit, in love with old libraries
Dark Academia
Y2K — frosted, low-rise, glitter on every surface
Y2K
Mob Wife — fur coat, gold cross, a long memory
Mob Wife
Cowboy — bolo tie, dusted leather, the new American west
Cowboy
Quiet Luxury — no logos, ineffable money, Succession-coded
Quiet Luxury
K-Idol — glass skin, fitted blazer, every hair on purpose
K-Idol

+ 27 more — including Soft Boy, Balletcore, Cottagecore, J-Beauty, Indie Sleaze, Whimsigoth, Soft Girl, Eboy, Bratzz Doll and Streetwear.

inside the app

Quietly built. Editorially polished.

Reveal screen showing Old Money 72% match with vibe twin Amal Clooney Transform screen with day, night, casual and glam AI portrait variants Portraits gallery grouped by archetype Browse twenty four aesthetics on the feminine side Browse archetypes including Clean Girl, Downtown, Dark Academia, Y2K and Streetwear

aura premium

See yourself transformed.

With Premium, generate AI portraits of yourself in your archetype's style. Day, night, casual and glam variants — what you'd look like as an Old Money heir, a Cowboy at golden hour, or a Quiet Luxury elite.

ai-generated portraits · the entire 36-archetype catalog · seasonal re-readings · weekly vibe check

Editorial flat-lay with silk scarf, perfume, pearls and a leather notebook

pricing

Two ways in.

best value

Yearly

$49.99 / yr

80 transformations a year

save 76% vs weekly

Weekly

$6.99 / wk

8 transformations a week

try first, no commitment

Auto-renewing. Cancel anytime in your App Store account settings.

questions, gently answered

Before you scan.

What is an aesthetic archetype?
A recognizable visual identity — Clean Girl, Old Money, Coquette, Quiet Luxury — that describes how someone presents through clothing, makeup, palette, music and references. Aura matches you against 36 of them.
How does Aura find my aesthetic?
A soft selfie plus six lifestyle questions. An AI model reads both together and returns one primary match plus two secondary matches, along with an editorial deep-dive covering signature look, hair, wardrobe, palette and references.
What's the difference between Aura and a beauty filter app?
Aura doesn't filter your face. It identifies your aesthetic identity as if a magazine editor read you, and produces magazine-quality AI portraits in that style. Closer to a personal stylist than a Snapchat filter.
Is my selfie stored on your servers?
No. Your selfie lives in the app's local storage on your device. It is sent (encrypted in transit) to our AI processing partner for analysis and never retained on our servers after processing completes.
Can I delete my data?
Yes. Profile → Delete account inside the app permanently removes your analysis, portraits and subscription record from your device. To also cancel billing, manage your subscription in the App Store.
Do I need an account?
No sign-in required. Aura works with an anonymous identifier so you can start in seconds.

Become the issue. Become the cover.

Available on iPhone. Coming to Android soon.